Consumption Daily reported Mr. Qiu Zhiming, chairman of the board of Directors to learn the way to enhance cultural confidence

Consumption Daily reported Mr. Qiu Zhiming, chairman of the board of Directors to learn the way to enhance cultural confidence

Qiu Zhiming, chairman of Beifa Group: Let the products become the presentation form of excellent traditional culture

The 20th National Congress of China (NPC) opened in Beijing on the morning of Oct 16. Beifa Group organized employees to watch and learn collectively. When it comes to cultural self-confidence, Beifa Group chairman Qiu Zhiming has deep feelings.

“China’s industries and products should become an important carrier of cultural confidence and self-improvement.” “Mr. Qiu said.

Mr. Qiu Zhiming told the reporter that Beifa is trying to transform and upgrade the manufacturing industry with culture empowerment so that the products become the presentation form of excellent traditional culture and the media to reach people.

Taking Beifa as an example, Mr. Qiu Zhiming said that Beifa Group exhibited the designs integrated into Chinese culture to guests at home and abroad in important events such as the G20, BRICS Summit, and Beijing Winter Olympics, especially the G20 head of State pen, which is a concentrated reflection of the Song Dynasty culture, Song Dynasty celadon and Hangzhou West Lake elements combined in one pen. Taiji and Daoyi pens have also won international design awards such as the Red Dot Award; Beifa took the lead in solving scientific and technological issues and solved the problem of making ballpoint pen tips.

“On the new journey, manufacturing is to meet people’s yearning for a better life important material carrier, Beifa will improve the quality of the stationery by culture, the trend of consumption upgrade, to meet the domestic market for people offer better products at the same time, provide cultural value, thus realize enterprise value, to realize the transformation and upgrading of manufacturing.” Said Chairman Qiu Zhiming.