From increment to stock, how does Beifa transform users into customers?

From increment to stock, how does Beifa transform users into customers?

With the continuous development of the Internet era, people’s consumption habits and consumption scenes have changed. Consumers’ access to information is increasingly fragmented, and the new generation of marketing means is increasingly diversified, including social media platforms such as Weibo, WeChat, Xiaohongshu, Douyin, etc., as well as hot IP and topics. Nowadays, Internet traffic is hard to win, the dividend period is over, the market enters the Red Sea stage, and user growth becomes slow. Internet enterprises from the past incremental market into the current stock market. Therefore, doing a good job in the management and transformation of the stock of users become the breakthrough of enterprise development.

In recent years, Beifa Group takes the innovative development strategy of “one pen, one chain, one platform” as the target guide, and builds a leading brand of office stationery to satisfy the one-stop purchasing of consumer groups. Finally, by building a digital cooperation platform and combining digital empowerment and technology empowerment, the overall development of the industry is driven. This has certain guiding advantages for the current stock market and the development concept of user transformation.

Beifa Group always insists on improving the innovative competitiveness of products and accelerating the updating and iteration of products. For example, when people use fewer pens, Beifa Group extends to cultural and creative aspects, endows new connotations to pens, and not only improves product popularity but also brings a new atmosphere to the whole stationery industry. Now, recording pens, artificial intelligence pens, food-grade ink markers, and high-end literary and creative gift pens have become the bestselling products of the Beifa Group. Always maintain the product core competitiveness of the stock market. Adhere to the incremental surge to stock fine farming. From superficial interest to intrinsic value, from competition to cooperation. Establish an endogenous partnership mechanism, and expect everyone to create and share value on the company’s platform.

At the same time, Beifa Group launched two major Internet cloud consumption platforms, “Library mall” for enterprise users and “Library of literature” for individual consumers. These two platforms realize the function of connecting online and offline, domestic and international by constructing the interaction between people, goods, and fields. For enterprises, this platform can not only integrate different product categories and links but also maximize the use of their own resources to drive the development of the entire industry. For individuals, huge data can meet the different needs of consumers and realize personalized and customized production. Through the integration of resources at all levels of society, the three chains of the industrial value chain, enterprise value chain, and channel value chain are integrated to build a new platform operating system.

Nowadays, enabled by digitalization, Beifa Group not only makes its own products become popular but also makes enterprises in the same industry more closely linked together. It also uses the accumulated channels and international advanced technologies from years of foreign trade to provide partners in the industrial chain with one-stop services from R&D design to mold manufacturing, product testing, and so on. For the whole industry to enhance international competitiveness to provide a guarantee.

By building a new business model, Beifa Group has realized the transformation from a pen manufacturer to a “product integration supplier + brand operation platform service provider + intelligent health learning multi-scene solution service provider”, and the transformation from the past single product output to the platform operation mode output is also the best choice for the current stock market user transformation.

At the 20th Ningbo Stationery Fair, Beifa Group’s brilliant speeches on innovative products and development strategies benefited countless exhibitors. Based on technology research and development, diversified industries, and long-term strategic planning, the enterprise is bound to blow a whirlwind in the field of wisdom, health, culture, and education in China and reshape consumer relations with product experience comparable to the world.