Why does this policy go viral all over the country?

Why does this policy go viral all over the country?

 

 

Not long ago, a cultural industry policy went viral.

 

Ningbo Municipal government released the “Implementation Opinions on Accelerating the Development of Digital Culture Industry in Ningbo” (hereinafter referred to as “Opinions”), which became a hot topic in a short time. The number of views on Weibo alone exceeded ten million and became a hot search, which is likely to become the “top trend”.

 

The primary reason for going viral is intimacy. There are a lot of “yuan” characters in the Opinions.

 

For example, 50,000 yuan will be given to digital culture enterprises for the first time. Digital culture enterprises whose revenue exceeds 50 million yuan and 100 million yuan for the first time will be awarded 1 million yuan and 2 million yuan respectively…

 

These “real money” policy support, caused the broad masses of the people, especially cultural industry employees resonance –

 

The epidemic has been widely affected, with cultural industries closely related to daily life bearing the brunt, and people’s spiritual and cultural needs cannot be met. The creation cycle of cultural products is long, so cash flow is particularly important for enterprises related to the cultural industry. The release of opinions is undoubtedly very timely.

 

Another reason for the popularity is “fashion”. The digital culture industry is the “hottest word” in the current cultural field.

 

Recently, the government issued the Opinions on Promoting the Implementation of the National Cultural digitization Strategy, which contains great opportunities for the development of the digital cultural industry. Ningbo stepped into the hot spot, launched policies, and hit the attention of the audience.

 

Therefore, policymakers should have communication and media thinking, and formulate policies that are considerate enough to meet the needs of the people and enterprises. We should be at the forefront of The Times, forward-looking, and strive to make every policy a hot topic on the Internet.